samedi 9 mai 2009

Historique du logo Nike


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" Knight asked a Portland State University arts student named Carolyn Davidson to design a stripe, or logo, for the side of the shoe. Because Adidas used stripes as its logo, all athletic shoe logos, no matter what shape, were called stripes. Davidson's fee for the task was $35. " (p. 17)

Nike culture: the sign of the swoosh, Robert Goldman, Stephen Papson, SAGE, 1998, 194 pages - ISBN 0761961496, 9780761961499

Aujourd'hui la chaussure se personnalise: Custom Nikes

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